7-10 business days

E-Commerce SEO

Category architecture, product page optimisation, faceted navigation handling, and content strategy for online stores that want more organic revenue, not just more traffic.

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What this covers.

E-commerce SEO is a category of its own. A site with 10,000 product pages has different challenges from a site with 100. Faceted navigation generates thousands of low-value URLs that dilute crawl budget. Manufacturer descriptions create duplicate content across every retailer using the same feed. Category architecture determines whether your most important pages collect internal links or get buried three levels deep.

The E-Commerce SEO engagement starts with the structural layer: category hierarchy, URL patterns, and how the site handles product variants, out-of-stock pages, and seasonal collections. Getting this right before writing a single piece of content is more valuable than any amount of keyword-optimised copy placed on a structurally broken store.

Product page optimisation covers the template-level changes that compound across thousands of pages: title tag patterns, schema markup for products and reviews, breadcrumb implementation, and image optimisation strategy. One well-structured product template change affects every page using it.

The content gap analysis identifies category-level content opportunities your site is missing: informational queries with strong commercial intent, comparison queries your competitors are capturing, and seasonal content that would generate predictable traffic surges.

Results

A German fashion retailer on Shopify grew organic revenue 67% year-over-year after category restructuring and product page template optimisation. Crawl coverage of commercial pages increased from 58% to 94%.
An outdoor equipment store recovered 28,000 pages from a noindex error introduced during a platform migration and saw organic traffic recover 82% within 6 weeks.

What is included

Every project includes
Category and URL structure audit and recommendations
Product page template optimisation
Faceted navigation and parameter handling
Internal linking structure review
Product feed SEO review
Content gap analysis (category level)
2 revision rounds

Questions about this service

Shopify, Shopware, Magento, WooCommerce, and custom platforms. Shopware and Shopify are our most common e-commerce platforms for German clients.
Content creation is a separate service (SEO Content Strategy). This engagement covers the technical and structural layer. Both can be combined as a package.
Starting from
€748.90
7-10 business days — from per project
Start with this service → Ask a question first
Included in every project
Category and URL structure audit and recommendations
Product page template optimisation
Faceted navigation and parameter handling
Internal linking structure review
Product feed SEO review
Content gap analysis (category level)
2 revision rounds
Pricing note

Price shown is the starting price. Confirmed before work begins. German MwSt. (19%) not included.

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